During the INTA in Barcelona, Herwin Roerdink gave a presentation regarding fashion brand owners and EU data protection regulations. Herwin discussed the issue of smart products, all in connection with the upcoming General Data Protection Regulation, which will become effective on May 25, 2018.
Herwin also explained the differences between the approach of the Dutch Data Protection Authority and the United States Federal Trade Commission regarding the permissibility of WiFi tracking by retailers.
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